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Erfahren Sie, wie SuperOffice Sie
dabei unterstützt, Leads effizient zu erfassen und strukturiert zu pflegen.

In dieser Produkttour lernen Sie die erste Phase des Lead-
Managements kennen – und sehen, wie Leads von der
ersten Aufmerksamkeit bis zur Verkaufschance entwickelt
werden.

Der Prozess beginnt mit einer
Newsletter-Anmeldung über Ihre Website.

Dieses SuperOffice-Webformular lässt sich nahtlos in Ihre Website einbetten und bietet eine einfache Möglichkeit, Kontaktdaten direkt im CRM zu erfassen oder zu aktualisieren.

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Die Firmenkarte in SuperOffice bietet
Ihnen einen zentralen Überblick über alle relevanten
Informationen zum Lead – inklusive Kontaktdaten,
Interaktionshistorie und Engagement-Status.

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Unternehmen und Kontaktperson
werden in SuperOffice automatisch mit der Kategorie „Abonnent“ angelegt.

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Neue Abonnenten werden als Top-of-
Funnel-Leads eingestuft und zunächst nicht einer Vertriebsverantwortung zugewiesen – das bedeutet, dass noch keine persönliche Betreuung erfolgt.

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Der Kontakt erhält vom System automatisch eine Startbewertung von 10 Punkten.

Diese fließt auch in die Gesamtbewertung des Unternehmens ein – insbesondere, wenn sich mehrere
Personen aus derselben Firma registrieren.

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👉Klicken Sie auf Jeanine, um die
zugehörige Kontaktkarte zu öffnen

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Datenschutz und Einwilligung werden
beim Ausfüllen des Formulars berücksichtigt –
entsprechende Informationen sind im Detail verlinkt.

👉Klicken Sie auf den Link, um die
Datenschutzinformationen anzuzeigen.

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Hier sehen Sie, dass der Speicherung
personenbezogener Daten sowie dem Erhalt von
Informationen per E-Mail zugestimmt wurde.

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Möchten Sie Leads gezielter im Blick behalten?

👉Klicken Sie auf \"Selektion\", um dynamische Listen mit aktuellen Kontakten anzuzeigen.

"},"cta":{"bold":true,"fontSize":14,"italic":false,"textUnderline":false,"color":"#F3F5F7","position":"right","backgroundColor":{"alpha":100,"hex":"#0A5E58"},"borderColor":"#0A5E58"},"secondary":{"value":"CTA","bold":true,"fontSize":14,"italic":false,"textUnderline":false,"color":"#1a1348","position":"right","backgroundColor":{"alpha":100,"hex":"#FFF"},"borderColor":"#0A5E58"},"meta":{"elementText":"","elementType":""},"version":1},"id":"16492aa4-5c80-414d-a772-a081da08ab36","title":"","dom_id":"","page_id":"9b6cf28b-6139-4502-8a2f-346603d5aa6a","subtitle":"","image_url":"","target_id":null,"video_url":"","stream_url":null,"description":"","target_type":null,"overlay_video":null,"stream_status":null,"thumbnail_url":null,"media_duration":null,"media_position":null,"media_button_color":null,"flowId":"76af39db-dff4-491f-8a97-094793719c38"},"828eb033-4360-4e98-b813-4c7ee08861e0":{"kind":"hotspot","cta":"Weiter","audio_url":"","options":{"root":{"alignment":"tc","theme":"light","close_button":false,"next_button":false,"prev_button":true,"secondaryButton":false,"show_step_number":false,"hide_arrow":false,"backgroundColor":"#bfe7f3","borderColor":"#bfe7f3","frameWidth":341.9453125,"maxFrameWidth":null,"backdropRect":null,"backdropSelector":null,"offset":{"x":15.098459098701671,"y":42.759305308784576},"offsetFromOriginPx":{"x":0,"y":0},"spot":"none","hasSpotlight":false,"spotlightColor":"#9939EB","trigger":null,"auto_hide_text":true,"beaconColor":"#128166","beaconOpacity":1,"zoom":null},"description":{"value":"

👉Wählen Sie „Nicht zugewiesene
Leads“ aus.

Alle nicht zugewiesenen Leads – also neue Kontakte ohne Vertriebszuordnung – werden in einer dynamischen Liste zusammengefasst und stehen für die Nachverfolgung bereit.

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Dies ist zugleich die Grundlage, auf
der ein automatisierter Lead-Nurturing-Flow startet.

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Eine Willkommens-E-Mail wird
versendet, damit neue Kontakte ihre Präferenzen verwalten
und Inhalte gezielt auswählen können.

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Gezielte E-Mails werden automatisch
auf Basis von Interessen und Aktionen versendet – für eine personalisierte Kommunikation innerhalb des Lead-
Nurturing-Flows.

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Möchten Sie sehen, wie wir Leads im Sales Funnel weiterqualifizieren und zu echten
Verkaufschancen entwickeln?

Starten Sie die nächste Produkttour und erfahren Sie, wie SuperOffice den Prozess automatisiert und den Vertrieb effizient unterstützt.

Entdecken Sie, wie SuperOffice aus Leads Verkaufschancen macht.

Wenn ein Lead geschützte Inhalte herunterlädt, zeigt die
Person dahinter Interesse – jetzt ist der richtige Zeitpunkt, zu handeln und den Lead weiter im Prozess voranzutreiben.

Sehen Sie, wie SuperOffice das Engagement verfolgt, Leads bewertet und einen nahtlosen Übergang zum Vertrieb sicherstellt.

Gezielte E-Mails werden basierend
auf den Interessen oder Handlungen des Leads versendet, um die betreffende Person zum Download von Inhalten zu
motivieren.

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Der Lead lädt ein Whitepaper, ein E-Book oder andere geschützte Inhalte per E-Mail oder direkt
von Ihrer Website herunter.

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Wenn das Formular abgesendet
wird, aktualisiert SuperOffice automatisch die
Unternehmens- und Kontaktdaten, um Ihre Datenbank stets aktuell und präzise zu halten

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Als nächstes wird eine Anfrage
erstellt, um Ihr Vertriebsteam zu benachrichtigen und eine schnelle Nachverfolgung zu ermöglichen.
Wenn Sie auf die Anfrage klicken, gelangen Sie zum detaillierten Anfragebildschirm für diesen Lead.

👉Klicken Sie auf \"ID 147 - Download\", um die zugehörige Anfrage zu öffnen.

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Der Lead-Score erhöht sich um 15
Punkte, und die Kategorie wird auf Marketing Qualified
Lead (MQL) aktualisiert.

Dies basiert auf den von Ihnen festgelegten Regeln.

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Der Lead wird einem
Vertriebsmitarbeiter basierend auf Ihren vordefinierten Regeln zugewiesen, wie z. B. Region, Branche oder Verfügbarkeit.

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Ein interner Hinweis mit Best
Practices wird zu diesem Anfragetyp hinzugefügt, der Ihnen
zeigt, wie Sie am besten mit dem Lead interagieren können.

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👉Klicken Sie auf Fjord Industries,
um zur Firmenkarte zurückzukehren.

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Rufen Sie den Kontakt an, um über
den Inhalt zu sprechen und herauszufinden, wie Sie
weiterhelfen können.

👉Klicken Sie auf den Button „Neu“, um fortzufahren.

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👉Klicken Sie auf „Follow-up“
(Folgeaufgabe), um fortzufahren

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Wenn diese spezifische Aktivität (Telefonanruf) abgeschlossen ist, werden 10 Punkte zum Lead-Score hinzugefügt.

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Die Gesamtpunktzahl des Leads beträgt jetzt 35 Punkte.

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👉Klicken Sie auf \"Aktivitäten\"

"},"cta":{"bold":true,"fontSize":14,"italic":false,"textUnderline":false,"color":"#F3F5F7","position":"right","backgroundColor":{"alpha":100,"hex":"#0A5E58"},"borderColor":"#0A5E58"},"secondary":{"value":"CTA","bold":true,"fontSize":14,"italic":false,"textUnderline":false,"color":"#1A1348","position":"right","backgroundColor":{"alpha":100,"hex":"#FFFFFF"},"borderColor":"#FFFFFF"},"meta":{"elementText":"","elementType":"","timestamp":1741619833168},"version":1},"id":"29d5e79a-864e-4eba-9456-7facc40cfc6c","title":"","dom_id":"body","page_id":"58a3a5b8-c6a8-43ea-8d1c-015b276b5406","subtitle":"","image_url":"","target_id":null,"video_url":"","stream_url":null,"description":"","target_type":null,"overlay_video":null,"stream_status":null,"thumbnail_url":null,"media_duration":null,"media_position":null,"media_button_color":null,"flowId":"42597739-de67-4b5d-b0e4-4cb3695fe288"},"490a9d7e-cf28-4538-8b78-eb7135d034ff":{"kind":"hotspot","cta":"Weiter","audio_url":"","options":{"root":{"alignment":"bc","theme":"light","close_button":false,"next_button":true,"prev_button":true,"secondaryButton":false,"show_step_number":false,"hide_arrow":false,"backgroundColor":"#bfe7f3","borderColor":"#bfe7f3","frameWidth":325.55859375,"maxFrameWidth":null,"backdropRect":null,"backdropSelector":null,"offset":{"x":36.29939075360083,"y":55.573367300243504},"offsetFromOriginPx":{"x":0,"y":0},"spot":"none","hasSpotlight":false,"spotlightColor":"#9939EB","trigger":null,"auto_hide_text":true,"beaconColor":"#128166","beaconOpacity":1,"zoom":null},"description":{"value":"

Auf dem „Activities“-Tab
(Aktivitäten-Tab) können Sie alle Interaktionen sehen, die mit dem Lead verknüpft sind.

Diese sind für alle Teams in Ihrer Organisation sichtbar.

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Was kommt als Nächstes?

Sie haben gesehen, wie SuperOffice Leads qualifiziert –
Engagement verfolgt, bewertet und nahtlos an den Vertrieb übergibt.

Erleben Sie jetzt, wie daraus echte Verkaufschancen
entstehen – und wie Sie damit Ihr Unternehmenswachstum
vorantreiben!

Vom Interesse zur Verkaufschance

Ihr Lead hat klares Interesse gezeigt – jetzt ist der richtige
Moment, aktiv zu werden.
Erleben Sie, wie SuperOffice dabei unterstützt, Leads zu
qualifizieren und dem passenden Vertriebsteam zuzuweisen.

Führen Sie qualifizierte Leads gezielt durch den Verkaufsprozess.

Per Klick auf den CTA in der E-Mail
gelangt die interessierte Person zum Vertriebsformular auf
Ihrer Website.

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Die interessierte Person füllt das
Kontaktformular für den Vertrieb aus und sendet es ab – ein klares Signal für hohes Interesse und der Startpunkt für den Verkaufsprozess.

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Die Firmenkarte bietet einen
schnellen Überblick über Lead-Details und Engagement.
Eine neue Anfrage wird aus der Webformular-Einreichung erstellt.

👉Klicken Sie auf den Tab „Requests“ (Anfragen) für
Details.

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Klicken Sie hier, um Details im
Seitenbereich anzuzeigen, Aktivitäten zu prüfen und eingegangene Nachrichten zu lesen – ohne die Firmenkarte zu verlassen.

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Die Lead-Bewertung ist um 25
Punkte gestiegen – dadurch wurde die Kategorie auf
verkaufsqualifizierter Lead (SQL) aktualisiert. Der neue Gesamtpunktestand beträgt nun 60 Punkte.

Damit gilt der Lead nun als bereit für den nächsten Schritt
im Verkaufsprozess.

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Die bisherigen Aktivitäten deuten
auf ein starkes Interesse hin – jetzt ist der richtige Moment, eine Verkaufschance zu eröffnen und den Lead im Sales Funnel weiterzuentwickeln.

👉Klicken Sie auf „Sale“, um eine neue Verkaufschance zu erstellen.

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Nach der Qualifizierung werden
Verkaufswert, Stadium und nächste Schritte vom
Vertriebsteam aktualisiert – so bleibt Ihre Pipeline stets aktuell.

"},"cta":{"bold":true,"fontSize":14,"italic":false,"textUnderline":false,"color":"#F3F5F7","position":"right","backgroundColor":{"alpha":100,"hex":"#0A5E58"},"borderColor":"#0A5E58"},"secondary":{"value":"CTA","bold":true,"fontSize":14,"italic":false,"textUnderline":false,"color":"#1A1348","position":"right","backgroundColor":{"alpha":100,"hex":"#FFFFFF"},"borderColor":"#FFFFFF"},"meta":{"elementText":"","elementType":"","timestamp":1741767507043},"version":1},"id":"8151333b-5b76-4d86-9873-6532ab95ef5a","title":"","dom_id":"body","page_id":"291f4148-d13f-4225-ba9b-d917208dad1c","subtitle":"","image_url":"","target_id":null,"video_url":"","stream_url":null,"description":"","target_type":null,"overlay_video":null,"stream_status":null,"thumbnail_url":null,"media_duration":null,"media_position":null,"media_button_color":null,"flowId":"d4035f5b-6769-4a75-84a3-6ad812149c70"},"d7b3f77e-a633-46b8-8582-b1fbd769a931":{"kind":"hotspot","cta":"Weiter","audio_url":"","options":{"root":{"alignment":"lc","theme":"light","close_button":false,"next_button":false,"prev_button":true,"secondaryButton":false,"show_step_number":false,"hide_arrow":false,"backgroundColor":"#bfe7f3","borderColor":"#807f93","frameWidth":367.05859375,"maxFrameWidth":null,"backdropRect":{"x":-0.006758496395467439,"y":8.240604481600244,"top":8.240604481600244,"left":-0.006758496395467439,"right":9.993241503604533,"width":7.385105561277034,"bottom":20.261361467399603,"height":3.205837723316538},"backdropSelector":null,"offset":{"x":7.113797658646323,"y":9.629147241957561},"offsetFromOriginPx":{"x":0,"y":0},"spot":"hard","hasSpotlight":true,"spotlightColor":"#05987F","trigger":null,"auto_hide_text":true,"beaconColor":"#128166","beaconOpacity":1,"zoom":null},"description":{"value":"

👉Klicken Sie auf das Firmensymbol in der Navigationsleiste, um zur zuletzt besuchten Seite zurückzukehren.

SuperOffice merkt sich Ihre vorherige Ansicht – das spart Zeit und Klicks.

"},"cta":{"bold":true,"fontSize":14,"italic":false,"textUnderline":false,"color":"#F3F5F7","position":"right","backgroundColor":{"alpha":100,"hex":"#0A5E58"},"borderColor":"#0A5E58"},"secondary":{"value":"CTA","bold":true,"fontSize":14,"italic":false,"textUnderline":false,"color":"#1A1348","position":"right","backgroundColor":{"alpha":100,"hex":"#FFFFFF"},"borderColor":"#FFFFFF"},"meta":{"elementText":"","elementType":"button","timestamp":1741767542661},"version":1},"id":"d7b3f77e-a633-46b8-8582-b1fbd769a931","title":"","dom_id":"body","page_id":"34147798-524f-4125-9ef6-7709f40fab23","subtitle":"","image_url":"","target_id":null,"video_url":"","stream_url":null,"description":"","target_type":null,"overlay_video":null,"stream_status":null,"thumbnail_url":null,"media_duration":null,"media_position":null,"media_button_color":null,"flowId":"d4035f5b-6769-4a75-84a3-6ad812149c70"},"acef780e-68a1-4ca0-b498-eb0c1a3a8a1c":{"kind":"hotspot","cta":"Weiter","audio_url":"","options":{"root":{"alignment":"tc","theme":"light","close_button":false,"next_button":true,"prev_button":true,"secondaryButton":false,"show_step_number":false,"hide_arrow":false,"backgroundColor":"#bfe7f3","borderColor":"#807f93","frameWidth":349.73828125,"maxFrameWidth":null,"backdropRect":{"x":44.09151743477145,"y":16.380571616559543,"top":16.380571616559543,"left":44.09151743477145,"right":50.9862297159249,"width":6.89471228115345,"bottom":19.59678783277576,"height":3.2162162162162167},"backdropSelector":null,"offset":{"x":37.937383487809555,"y":64.68516964679316},"offsetFromOriginPx":{"x":0,"y":0},"spot":"none","hasSpotlight":false,"spotlightColor":"#05987F","trigger":null,"auto_hide_text":true,"beaconColor":"#128166","beaconOpacity":1,"zoom":null},"description":{"value":"

Auf der Firmenkarte werden alle
Verkaufsprozesse angezeigt, die mit diesem Unternehmen verknüpft sind.

Die neue Verkaufschance und ihre Details sind im
Seitenbereich sichtbar.

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Die Kategorie wird automatisch auf
„Verkaufschance (Opportunity)“ aktualisiert, basierend auf
den Regeln Ihrer Organisation.

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👉Klicken Sie auf Dashboard, um Diagramme und Berichte zu Ihren wichtigsten Kennzahlen zu sehen.

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Das Lead-Management-Dashboard
zeigt alle Lead-Einreichungen, Quellen und Fortschritte im Vertriebsprozess.
So erhalten Sie einen vollständigen Überblick über die Entwicklung Ihrer Leads und das
Verkaufspotenzial.

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Tauchen Sie tiefer ein, um die Daten hinter den Diagrammen zu verstehen.

👉Klicken Sie auf „Opportunity“ (Verkaufschancen), um weitere Details zu sehen.

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Hier sehen Sie dieselbe
Verkaufschance, an der Sie gearbeitet haben.
Alle zugehörigen Details, Aktivitäten, Anfragen und Verkäufe sind zentral zugänglich – an einem Ort.

Das ist SuperOffice CRM in Bestform:
Eine 360-Grad-Ansicht, die alle Daten intelligent verknüpft und jederzeit griffbereit macht.

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Bereit für messbare Ergebnisse?

SuperOffice CRM hilft Ihnen, Leads nahtlos vom Marketing
in den Vertrieb zu überführen – für bessere Zusammenarbeit und mehr Abschlüsse.

Vereinbaren Sie ein persönliches Gespräch mit einem unserer
CRM-Experten oder laden Sie unseren Leitfaden herunter, um mehr über erfolgreiche Customer Journeys zu erfahren.

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Erfahren Sie, wie SuperOffice Siedabei unterstützt, Leads effizient zu erfassen und strukturiert zu pflegen.

Der Prozess beginnt mit einerNewsletter-Anmeldung über Ihre Website.